How did Dats Muzik and Fugee Clothing meet? It was via Twitter. We're both on the same wave length of what we are ''about'', which is ''mixing different cultures together.''
So because of that, Dats Muzik is excited by Fugee Clothing, which recently launched. It celebrates the fusion of global cultures through their casual clothing line and aims to become a multi media company celebrating the Fugee ethos of mutual respect and learning of global cultures. Fugee is for diaspora, the third culture kids and the curious, those that feel as comfortable with another culture as their own.
This women and male fashion label, Fugee Clothing, recently launched their spring/ summer 2015 collection, 'Listen While You Shop Feature', where customers can listen to music that inspired the collection embedded in their product pages.
The feature introduces you to artists such as Buraka Som Sistema, DJ ARAFAT, DJ Ushka, Chief Boima and more, with a different artist featured on each product page relevant to each garment designs that all celebrate the fusion of global cultures.
The Global music scene and global music, which reflect Fugee's ethos, such as M.I.A and Major Lazer, to name some, have been a massive influence on the brands formation. The brand have embedded the use in their products pages, the only fashion website to do this, as far as we know.
You can discover the tracks and artists that have influenced Fugee’s Spring/ Summer 2015 collection on their product pages here www.fugeeclothing.com