I believe the music industry has become so saturated and there are so many major artists that have no personality, to me, meaning that there performances are more than likely going to be boring. Do you agree?
But to be definetly noticed you should be outstanding. This counts even more so today when social media networks and YouTube have made the world of the live music industry so much smaller. I'm talking to all you unsigned or fairly established artists, bands, musicians and DJs (have some thousands of social media followers).
I'm sure you've already started performing but your wishing to perform at better well known venues? First make sure you start to build up a story in your local surrounding area and people will talk & talk, free word-of-mouth, which will reach the London based industry. Don't just rely on Social media totally, even though it's the cheapest form of marketing. Yes it can exist on it's own but in many cases, most of your content will come from supporting activities, online & offline.
Second... This is one of the MOST IMPORTANT... You must have stage presence. You must be memorable. I mean so memorable that they will want to come again to see you live then approach you or your band and start the conversation going, wanting to get you more gigs and maybe, even, organise a tour for you.
Next more and more club owners, festival coordinators, music venues and booking agents are wanting reviews and/ or press releases, as it will engage them, to want you as part of their roster and are more likely to get you booked for their live music gigs.
Last but not least, you need to be outstanding so you should have a professional music video and live performance video, which in turn will make potential music agents come to one of your gigs or events. You'll work with what you have got and you will create the best videos you can possibly do but you get the gist.
You'll be so excited with a big smile on your face when a music agent (booking agent) comes up to you and praises your work etc but think about which agent you’re approaching, too. Look at the other acts they represent and see if the work they’ve done and the people they represent would suit what you’re looking for then go for it. Always follow your gut instinct.
Weather this is in person or via an email, it all applies.