It's official- Arps London is here to set the trend for 2017, not follow them and the man behind it all, Alex Rose, brought the party to Libertine London a few days ago. It was his launch party and remember Arps London is a lifestly, not just a clothing brand.
Who knew that fashion designers could put on a party... "It's a new dance, no tango. Anywhere I go, I make the man go. Fester, fester, fester..." and "Teach me how to dougie, teach me, teach how to dougie...". This is just the start of the party. The night showcased Arps London, with a diverse range of hiphop, r'n'b, dance and dustup music playing to an excited and friendly crowd.
Before then, I met with the designer, for a few minutes and champaigne was offered. I got talking with him and his models, who were representing the brand. His friends and supporters all came in droves. Everybody danced, drank and had a good time.
I'm sure everytime he caught sight of his products, he had to take a second glance to realise this actually happened.
His urban and streetwear brand will make you want to express yourself.
The lines speak for themselves. With a strong emphasis on style, the Arps London experience is about letting go, being yourself and it's much more than clothing, it's a way of living. It's about being part of a lifestyle. That was noticeable through out the night and when you wear an item from this brand, you will feel that too. Beanies, hoodies, T-Shirts, caps and lots more.
Check out www.arpslondon.co.uk
I'm not sure if he wants his brand to be worldwide or just be big in the UK or Europe but watch this space... Something will happen!
All these photos were taken by Corina Arnold, a creative fun person and to see more of her work visit www.instagram.com/corinaarnoldphotography